The design of the logo is based on the same structure as a cairn. The logo depicts the shape of a cairn and symbolises the balance between nature and man-made structures, with reference to Icelandic heritage and patterns. Emphasis was placed on the logo reflecting the history and uniqueness of the various sites in Iceland which may eventually become Sites of Merit. This led to the creation of a unique logo that is timeless, symbolic and Icelandic. Brandenburg designed the logo of Varða / Sites of Merit.
Sites of Merit can use a special badge of honour which is visible for guests. This badge is not intended for use outside of the area.
Sites of Merit can get the badge as a shield which is inlaid into the pavement or footpath.
Sites of Merit will be marketed to Icelandic and foreign tourists and the intention is to create a well-known label that tourists will look for when planning their travels. The Sites of Merit label is intended to guide tourists on their travels around the country.
The Sites of Merit label is a registered trademark. Only Sites of Merit are allowed to use the label, according to a contract with the Ministry of Culture and Business Affairs.
For more information, contact varda@varda.is.
